Feed Planet Magazine Issue-Sayı: 44 November - Kasım 2022

56 INTERVIEW • RÖPORTAJ FEED PLANET / NOVEMBER 2022 • KASIM 2022 Özellikle, Alltech’in bulundukları ülkelere özel ürünler üreten denizaşırı üretim tesislerine dikkat çekiyor. Bu tesisler aynı zamanda ilgili pazarlarda istikrarlı üretim ve tedarik sağlıyor diyen Dr. Lyons, “Yerel varlığımız, çevik olabileceğimiz ve müşterilerin ihtiyaçlarına cevap verebi- leceğimiz anlamına geliyor” değerlendirmesinde bulunu- yor. “Salgın sırasında belirli zorlukların, örneğin, kesintiye uğramış tedarik zincirlerinin ortaya çıktığını gördük. Yerel üretime sahip olmak bizim için büyük bir avantajdı.” Yem üreticilerini üretim potansiyelini en üst düzeye çıkarmak için güçlendirme konusunda, Dr. Lyons, dijital teknolojiyi sektöre yardımcı olabilecek ve Alltech’in ‘or- taklığa çok açık olduğu’ bir alan olarak görüyor. “Veri yö- netimiyle ilgilenen bir dizi farklı yol, sistem ve işletmemiz var” diyen iş adamı, bu konuda Alltech’in yan kuruluşu KEENAN’ın tüm verileri bir mikser vagonunda tutabilen ve çiftlik dışındaki beslenme uzmanının çiftçiyle gerçek He notes, specifically, Alltech’s overseas production si- tes that make tailored products for countries where they are based at. These facilities also ensure stable producti- on and supply in those respective markets. “Having local presence means we can be agile and we can respond to customers’ needs,” Dr. Lyons says. “During the pande- mic, we saw certain challenges [for example, disrupted supply chains] playing out, and it was a massive benefit for us to have local productions.” As for empowering feed producers to maximize the potential of production, Dr. Lyons considers digital tech- nology as one area that can help the industry, and which Alltech is “very open to partnering in.” “We have a num- ber of different ways, systems and businesses that are looking into data management,” he highlights. He po- ints to Alltech subsidiary KEENAN’s InTouch application, which can capture all data in a mixer wagon and allow the nutritionist outside the farm to communicate with the farmer in real time. Dr. Lyons believes more relevant apps and digital tech- nology concepts would come in the future. However, there is a need for a general platform to house these technologies, which could also help in creating environ- mentally beneficial products. Additionally, Alltech’s products and services should also be appropriate and affordable for end users. “We can do our nutrigenomics research at a lab but what’re the farmers going to do with this,” Dr. Lyons says. Hence, Alltech is investing significantly in the development of digital applications which can truly give farmers “a bet- ter sense of what’s going on.” The company also aims to keep certain products affordable for some customers including independent and medium-sized feed millers. This requires Alltech to set a price “that our customers are comfortable with,” Dr. Lyons notes. “Take mycotoxin management, for example, we have products that can be used in high-risk situations,” he says. “We also have lo- wer cost products for lower risk situations, and that could alleviate some issues if not all of them. But at least, they are affordable.” That Alltech wants both small and big industry players to have access to its solutions comes from the fact that it considers itself an enabler, rather than simply selling products. “Whatever we can do, whatever leverage we can pull out of the industry, we do that. That’s our missi- on,” Dr. Lyons affirms. “It could be adopting other parties’ technologies; it could be pushing different types of me- asurement systems. Whatever the case may be, this is a broader way of thinking and that’s opening up a lot of opportunities.”