Feed Planet Magazine Issue-Sayı: 24 May/June - Mayıs/Haziran 2020

INTERVIEW • RÖPORTAJ 50 FEED PLANET / MAY-JUNE 2020 • MAYIS-HAZİRAN 2020 standards are increasingly being introduced there. For us, the greatest future potential lies not so much with a specific region but rather with a specific demand. It will be important to offer the clients in the relevant markets so- lutions for their problems. Until recently, animal welfare has been a niche; now it’s developing into a megatrend. We can offer solutions for problems that arise from increasing demands. DEMAND IS HIGHER THAN BEFORE CORONA How did the ongoing Coronavirus pandemic affect the global feed additive market in terms of prices and supply chains? At present, we see a shortage of raw materials and goods on the one hand, and bottlenecks in logistics on the other. Both have been reflected in higher prices. The main reason for global shortages is a shift in the focus of production. Since production facilities in China were shut down for several weeks, everything has been concen- trated on the European market. We obtain most of our raw materials from European suppliers anyway and this has proved to be an asset in these times. But we do see that the local market is under greater pressure. The par- adox is that the overall demand for certain raw materials has actually decreased, because some industries that depend on the same commodities as we do have been out of production for weeks. So you would think there would be enough on the market for those who produce. But many raw material suppliers have preferred to shut down their plants completely rather than simply reducing production. The same happened with trucks and ships. This of course makes it more difficult and costly to obtain transport and container space. We are counteracting this by massively increasing our own raw material stocks and we advised our customers to order early. This way we can ensure that all customer or- ders are served at all times. We can also adjust our produc- tion flexibly which is good because we are currently very busy. Demand is even higher than before Corona. You see, there is some good in everything. This pan- demic puts us all to the test. It demonstrates very plainly how crucial agility is for companies. It demands quick reactions from us and drives innovations with incredible speed. Fortunately, we at Dr. Eckel have already been dealing with the question of how we can use digitiza- tion to the advantage of our customers for several years. Thus, it was just a small step to move almost the entire company to home office within a few hours and to switch our customer service to digital contacts. We recently set up a new line of webinars for our customers, and the feedback was very positive and promising. üretebilmek, işlemek ve tedarik edebilmektir. Ancak aynı za- manda gıda kalitesi konusunda çok yüksek bir farkındalığa da sahipler ve Avrupa standartları buralarda da gittikçe daha fazla uygulamaya sokuluyor. Bizim için gelecekteki en büyük potansiyel belirli bir bölge- de değil, belirli bir talepte yatmaktadır. İlgili pazarlardaki müş- terilere sorunları için çözümler sunmak önemli olacaktır. Yakın zamana kadar, hayvan refahı niş bir kavram olmuştur, şimdi ise bir mega trend haline geliyor. Artan taleplerden kaynakla- nan sorunlara çözümler sunabiliyoruz. KORONA ÖNCESİNDEN DAHA YOĞUN BİR TALEP VAR Devam eden Koronavirus salgını, küresel yem kat- kı pazarını fiyatlar ve tedarik zincirleri açısından nasıl etkiledi? Şu anda bir yanda ham madde ve mal sıkıntısı, diğer yanda lojistikte darboğazlar görüyoruz. Her ikisi de yüksek fiyatlara yansımış durumda. Küresel sıkıntıların ana nedeni, üretimin odak noktasında yaşanan kayma. Çin'deki üre- tim tesisleri birkaç hafta boyunca kapatıldığından, her şey Avrupa pazarında yoğunlaştı. Ham maddelerimizin çoğu-